When Hoj was asked the “What do you want to be when you grow up” question by one Mrs. Seder in first grade, he replied, “An animal doctor or a movie maker”.  With his veterinary plans looking unlikely,  Hoj headed to Hollywood to work in the film industry. Starting on the production side, he learned everything he could about his other career choice. Between wrangling cable and operating a boom, Hoj was also fascinated in the burgeoning world of storytelling online. His early prototypes combined the worlds of film and digital, leading him to work at AKQA in San Francisco.  Focused on bringing the worlds of technology and film together, he was instrumental in creating film-based digital content and interactive experiences for brands like Nike and Xbox.

Determined to keep honing his film craft, he went to work on ABSOLUT Vodka as a Creative Director, where he bagged an Emmy nomination, and a film premiere at 2010 Sundance Film Festival.  His advertising exploits would lead him back to Los Angeles  – making a pitstop to create Youtube’s Ad of the Decade for Turkish Airlines – before focusing solely on his first grade ambition. He has directed advertising for the likes of 2K Sports and Nest, and he is constantly marrying his love for music with film.  Hoj neglected to tell Mrs. Seder he would also work as a DJ and would become a fixture in the global dance music community (way before it was cool in America). Hoj lives in Silver Lake and has a dog called Rambo.